About Insight Auctioneers

Specializing in agricultural and construction equipment, Insight Auctioneers has been serving the southeastern US and beyond for over a decade! We are located in Sebring, Florida.

Be sure to check out our auction catalog, as you never know what you'll find at our auctions!

Want an early peek at what we'll have at auction? Sign up for our brochure! Just click here to to subscribe and you'll receive a full-color brochure in the mail about two weeks before every auction.

Founded in 1999

We've been serving Highlands County and beyond for over 18 years!

Getting to know Insight Auctioneers & Sales

Please allow me to introduce IAS Family Inc. d/b/a/ Insight Auctioneers & Sales. Located at
5000 State Road 66 in Sebring, Florida. We have been serving Central Florida for over 18 years.
We started a small auction company back in 1999. At the time, we were located at the Sebring Airport.  Our company quickly out-grew our location and in 2001 we moved to the 60 acres on State Road 66, that is still our home today.

Auction days at Insight are very busy. Our wonderful staff of approximately 30 people is a well-oiled machine. They work hard to ensure that our sales go as smoothly as possible for our consignors and customers. We have several auctioneers throughout the day and our ring men work diligently to get the highest bid for all the items we sell.

In 2010, our company grew again adding a new Auction Building to our location. While this building houses our offices, the real attraction is our open bays used to actually sell your items. No matter the weather, our auctions continue to run smoothly. Customers sit comfortably inside our building. We use state-of-the-art technology to provide bidders with item information from three large screens throughout the building. Rain or Shine, Hot or Cold, we will sell your items.

In addition to selling inside for our customers comfort, we also utilize Proxibid to sell online to customers all over the world. Customers can sit at home and watch the auction in real time, bidding from the comfort of their home. We have many repeat customers from all over the United States, including Pennsylvania, Tennessee, Nebraska, Michigan, Oklahoma, Georgia, Alabama, Texas and California. Since we started using Proxibid, we have also seen a huge increase of out-of-country bidders. Our items are shipped all over the world.

To add to our long list of services, we are also a satellite tag agency. Our title clerk can not only process title transfers, but can issue our customers new metal tags onsite. On sale day, we also have a licensed food vendor onsite to keep our buyers here all day. We also provide sanitation services for our sales. We have a private security company watching over our yard around auctions, as well as a Deputy from Highlands County Sheriff’s Office on sale day.

Our central location in Florida makes us accessible to the South area of Miami, North to Jacksonville, the West to Fort Myers and East to Fort Pierce. Our location on State Road 66 makes for an easy access to many different export areas.

Our auctions are advertised worldwide online via our website;
Additionally, we advertise on Proxibid reaching millions of potential buyers. In house, our mailing list includes over 10,000 pre-registered bidders. We send out a full color brochure for every auction with picture of our initial inventory. As we near auction time, our daily feature email blasts reach thousands of customers. We also advertise in many trade magazines, including, but not limited to, Rock & Dirt, Machinery Trader, Tractor House, and Southern Equipment Exchange.

Insight is a member of the National Auctioneers Association and the Florida Auctioneers Association. John, our Auctioneer, is also a Certified Appraiser with CAGA. We do many charity auctions including Taste of Home Chefs’ Auction, Wild Turkey Federation, Heartland Handicap Horses, Wild Game Commission, just to name a few. We recently attended a hall of fame dinner for NASCAR where we had the privilege to host a charity auction; the president of NASCAR was in attendance. In addition to all these charitable events, we regularly support our local 4H and FFA programs in Highlands County.

Over the years, we have strived to build a large customer base, including many Government Agencies. Some of the Governmental Agencies we currently are doing business with are: City of Sebring, City of Avon Park, City of Bartow, City of Wauchula, Town of Zolfo Springs, Sun n Lake improvement district, Henry County School Board, School Board of Highlands County, and Highlands County Sheriff’s Department. We also provide off-site auction services, like we did for Liquidation of Combee Citrus business in Haines City. In addition, we have been Ben Hill Griffin Inc.’s choice auctioneer in the liquidation of their surplus vehicles and equipment for 13 years.

Here at Insight we are highly motivated and committed to creating the very best environment for the liquidation of your surplus vehicles and equipment. We strive to be on the cutting edge of technology and still be “the personal auction company”. We are confident that you will be very satisfied with our service and staff. If you have any questions please feel free to contact Shawn Martz at 863-381-1462.

Thank you for taking the time and interest in our company,

Shawn Martz, VP­­

John Martz, President and Barbara Martz, Secretary


Cody Martz - Sales


Perry Doyle - Logistics Manager


Sean Garner - Auction Coordinator


Shawn Martz - Vice President


Juaquina Avelar - Office Manager


Kevin Keel - Internet Specialist

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Jeff Jestes - Yard Manager

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